07
In parallel, two of the leading challenges
cited in the study are new business
development and improving the quality
of leads. Staying up-to-date with current
trends and technologies rounded out the
three-way tie.
For small and mid-sized businesses
(SMBs), as well as many
organizations and nonprofits,
the fourth quarter is prime time
to begin planning marketing efforts
for the upcoming year that can bring
these universal goals and others into
closer reach.
And it’s the same period when countless
other priorities come calling.
1
InfoTrends, North American
Marketing Software Investment
Outlook, 2015
