Reality check: Are you having trouble finding the
time to put your marketing plan on paper? Or,
if plotted out, are you too busy to implement
your ideas? Does it take you all year to get one
marketing initiative completed?
“These are sure signs you need the assistance of
a marketing services provider,” says Dunn. “The
most common thing I see are business owners who
are too busy working
in
their business to work
on
their business.
“The key to success is owning up to what you
won’t get done and getting the help you need
to make sure it does get done. Marketing your
business is a must-do. If marketing is not your
forte, or even if it is but you have too many other
things on your plate, it’s better to outsource it to
ensure it gets done.”
DON’T
5.
When is it time to call
in the reinforcements?
attention to your customers’ behaviors,” Dunn suggests.
“Print is a great way to resuscitate a customer who has
become immune to your digital messaging.”
fail to have others advocate
for you.
One of the most effective marketing tactics are referrals.
Get the ball rolling by making it part of your sales
process to say “thank you” on a regular basis with cards
or notes. Then, it’s easier to ask satisfied customers to
share their positive experiences with friends, colleagues
and social networks.
“Better yet, do something unexpected like delivering
flowers, cookies or perhaps a free month of service with
a personal note to someone who’s gone to bat for you,”
says Dunn. “In doing so, you’re likely to turn a happy
customer into an ecstatic one, thereby cementing your
relationship and prompting even more referrals.”
Need help with the planning or execution of your
marketing campaigns? Let us know; we can help.
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