Double Duty:
Signs PLUS Digital Media
Posters
Decals
Other
56.6
14.9
Source:
Wide Format Printing:
Critical Element in the Communications Mix,
InfoTrends, 2013
10.1
11
14.9
14
Banners
Backlit
Displays
8.3
InfoTrends asked
marketers, “What types
of signage have you
used that included a
link or connection to
digital media?” Below
are the percentages of
top responses:
Signs
POP
Displays/
Signs