I
f you’ve thought that trade show marketing no
longer has a place in today’s highly connected,
digital world where you can add new friends or
contacts at a click of a button, think again. As much
as communication changes, nothing has replaced
the power of a face-to-face meeting when you’re
asking someone to part with their money.
Some convincing statistics from the Center for
10
FACE
TIME
How to Add More Value to Your Trade Show Marketing
Exposition Industry Research:
• 77% of decision makers found at least one new
supplier at the last show they attended.
• 51% of expo attendees requested that a sales
representative visit their company after the show.
• 76% of decision makers asked for a price quotation
at the last show they attended.
• 46% of decision makers made purchase decisions
while attending a show.
