ISSUE 01
|
2016
05
•
05
Put Your Promotion in Motion
A
mericans now spend more than 100
hours a year commuting to work, with
a nationwide drive time average of
24.3 minutes, according to the U.S. Census
Bureau. For some 2.6 million Canadians, it takes
45 minutes or more on average to get to work,
says Statistics Canada.
Any way you slice it – for professional or personal
reasons – we all get our fair share of windshield
time. For marketers, it’s a great opportunity to do
some valuable brand promotion to a relatively
captive audience. How?
Enter: vehicles graphics.
Plenty of companies, large and small, that derive
the bulk of their business locally can increase
brand exposure and awareness around town with
“rolling promotions” all year long. On delivery runs
or service calls – even when parked in lots – your
vehicle advertising is always “on,” visible and can
make a lasting impression.
Here are some of today’s most popular options:
•
Logos and Lettering
– This is a simple
application to a back window or door panel
with your company name, contact information
and logo. Want to change your message? They
are easily installed and removed.
•
Magnets
– Do you offer seasonal services?
Does your company car do double-duty for
personal use, too? Consider repositionable
magnets. You get a custom treatment that
can be removed and reused multiple times
or switched out for a second business or
product line.
Partial Wrap
– For greater visual impact,
a partial wrap of colourful graphics can be a
stand-out in a sea of solid colours.
When thinking about aesthetics, resist the
temptation to throw everything into the design
but the kitchen sink. The text – in particular your
contact information – needs to be big enough
to be visible and on a background colour that is
legible. Size up!
Go ahead and have some fun and flexibility with
your graphics while staying true to your brand.
A prominent logo, recognizable colour palette
and familiar fonts that coordinate with your other
advertising and marketing materials will serve
you best.
When you consider the opportunities to share
your company name, website, phone number
and service specialties with thousands of
potential customers 24/7, it almost makes traffic
jams and back-ups a little more bearable.
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