06 SPOTLIGHT
Perception is Reality
Seeing Your Brand
Through the Eyes
of Your Customer
IN THIS ISSUE
02
How Colour Sells
From packaging to signage, discover how you can influence
buyers through the smart use of colour.
05
Vehicle Graphics Put Your Promotions
in Motion
Go mobile! Transform your company car or van into a
multi-purpose member of your marketing team.
10
Face Time
Boost your ROI with these dos and don’ts for adding more
value to your next trade show appearance.
12
Coming to Terms with Signs, Banners
and Graphics
Learn some of the common terms of printing pros . . . and
speak the language of signs.
C o n t e n t s
